Email is quickly surpassing the fax as the second most powerful communication device. Whether it’s used to receive closing docs or rate sheets, update realtors or answer borrower questions, email has become integral in a mortgage brokers life. Before you paste your personal email address all over your cards, fliers and web site, consider setting up an email alias.
Think of an email alias like call forwarding. Setting up an alias allows you to forward you business email address to your personal address. The advantages of this are many;
1. A business alias looks more professional (suzyq@aol.com vs. susan@firstmortgage.com)
2. You can change were your email is forwarded to at any time. A great convenience when you tire of the service your getting from you ISP. This change is seemless to your clients since they only send to your alias.
3. Your personal email stays personal. While many brokers are not opposed to taking in a forwarded business call at home, they certainly wouldn’t want to publish their home number. Setting up an alias assures the same level of privacy that call forwarding does.
Setting up an alias can be done in a number of ways. If you already have a web site, contact your host and they will take care of the rest. If you do not have a site yet, you can still set this up by purchasing a domain name and setting up an email forwarding account with you domain host. To purchase a domain name try www.netsol.com
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