The Mortgage Minute Guy

Any of us who frequent talk radio across the country are bound to know who Roger Schlesinger is. No? You know, he’s the guy who does the Mortgage Minute, that 60 second daily informercial broadcast across the Air America and Salem Radio national networks. I find myself listening to his ads every chance I get.

Using the Minute to inform more than promote, Roger has forged his own reputation into an industry expert. Now he intends to do the same on the net. Last week, Roger launched mortgageminuteguy.com. Once again, his focus is on informing more than promoting. The “Ask Roger!!” section of his site being the main focus.

When I look at the web site of an average, local mortgage broker, the one common disappointment I see is the lack of a reason to return. The information is static, and self serving. I think many small mortgage shops could take a page out of Roger’s playbook and start using the net to inform, rather than promote.

Roger Schlesinger - The Mortgage Minute Guy

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