BNTouch Automates CRM for Loan Originators

Side Note - I first read about BNTouch on Matthew Bowe’s excellent blog about mortgage technology. If you like information about mortgage tech, his blog is a great place to visit.

Client Relationship Managers are nothing new to the mortgage industry. ACT! is used widely, and LOS systems like Point and Encompass offer some CMR tools as well. But let’s face it, LOS programs were built to process loans, CRM is an afterthought. In addition, CRM’s like Act! or Goldmine are far to generic in an industry where the client’s interest rate is at least as important as his phone number or birth date. This is were BNTouch comes into the picture.

Designed from the ground up for the Mortgage Industry, BNTouch includes Contact Management, Sales, and Marketing tools, all from a single online application. Being a web-based application, BNTouch allows originators access to their data from anywhere. It guarantees that the most current data entered on any client is always synced between the office, home, or a laptop. It also allows for a great deal of automation through the use of it’s marketing campaigns. When it comes to creating marketing campaigns, BNTouch delivers an impressive amount of mortgage industry specific content for you to use. The last thing in the world most Loan Originators have time for is to write their own content and send out to their existing client base. BNTouch helps you build that content, then automates the process of distributing it.

But the true beauty of BNTouch is it’s ability to sync with most LOS systems. This means you only have to enter this data once. It also allows you to import your current client database from ACT! or Goldmine.

The end result is an online marketing assistant that saves you time and hassle in developing your client base.

Mortgage Industry Professionals. Like what you see?
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