In an industry full of companies looking for any edge possible in search engine optimization, this is an interesting turn of events. Yahoo! is now dropping mortgage rates into their search results.
“Buyers who are still looking for a place to live have been increasingly turning to the Web for information. Yahoo’s approach considers that people will visit a search engine to get ideas on where to go next for their house hunt.On Yahoo’s search results, a query for a city and mortgage rates, like Lexington KY mortgage rates, returns rates for the three most popular types of mortgages below Yahoo’s sponsored results. “
Mortgage Industry Professionals. Like what you see?
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