Yesterday’s completed project inspired a new one to be revealed soon. I spent this evening scouring the blogrolls of other real estate and mortgage bloggers to find any and all active blogs covering our industry. Here our my impressions (without an actual statistical data) of where this corner of the blogosphere stands.
There are 250 active blogs worth noting. These are blogs that are current, written by humans (not splogs), and cover our industry.
The vast majority cover real estate, while mortgage bloggers are still fairly rare.
There are nearly as many blogs that cover realty blogging, as there are good blogs that cover real estate itself.
Nearly half of the mortgage blogs focus on what’s bad about the industry. Real Estate Blogs are more positive.
Housing Bubble Blogs seem to be running out of things to say.
Seattle is the best served market by blogs. New York is a close second. Las Angeles, Chicago, Phoenix, the Twin Cities are covered adequately. All other markets are definitely underserved. Dallas appears to be the least served. Denver is likely the only market that is better served by Mortgage Bloggers than Real Estate Bloggers.
It seems like almost all the sites that made it their first year, made it (or are making it) a second year. Most sites are still less than three years old.
Finally, after scouring all of these blogs, I had a real laugh when I came across This post from The Real Estate Tomato.
This is kind of a delicate subject but I think it needs to be discussed. I won’t show any examples but there are pictures of real estate agents on the web that are really bad, almost frightening.
So true.
My conclusion is that unless you are a real estate blogger in New York, or Seattle, it will be very easy for a good blogger to dominate a market, even if they are brand new. There’s still time in most markets to be the first on the block. If you’re not blogging today, you should be.
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{ 3 comments… read them below or add one }
Interesting research! But it’s true, I started my Orlando condo blog as a side affair just a few months ago. It’s so much more fun than my main site = and more regularly visited. Also true: I have very little competition at this time, which is great and has really helped to establish CondoMetropolis.com as the authority for Orlando condos.
Keep up the good work!
Marcus.
Thanks for the market research. As a newbie to the blogosphere I appreciate the directional aspect. My mortgage blog shall endeavor to be more positive in it’s outlook. Interestingly, there is a lot of negative blog out there because we are dealing with actual history, being informative and lately history has proven to cast a negative pall.
Dick
I tend to discount bloggers that try to hype up a market, and like the more realistic bloggers, especially one that has some “meat” to their bones. In other words, not just some Joe blogging about the local gossip, but someone who is experience and understands the industry.
The Real Estate Bubble was just like the Dot com bubble. To many people who had no idea touting the next Oracle and Apple. In the end everyone else gets burned.
Rob
http://www.yourmortgageworld.com
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