For the LO’s who plan on sticking around

by Todd Carpenter on March 19, 2007

When was the last time you said “hi” to all of your past clients? I can think of no better time. There’s lot’s of bad news lately. However, unless you just put in your application at the Quicki-Mart, you might as well re-affirm your commitment to this industry. One great way to do that is to reach out to every past client in your data base. Skip the sales pitch, don’t mention rates, and don’t try to spin what’s happening. Here’s an example;

Mr. Carpenter

As you obviously know, there’s quite a bit of turmoil in the mortgage industry today. Hardly a night goes by that the news isn’t covering the downfall the sub prime lending industry, fraud, or foreclosures. Much of the press coverage is well warranted, but it can also be confusing for the average homeowner to get the entire picture, and how it well effect them. If you have concerns about your home, your mortgage, or would just like to get a better idea of what is happening, I encourage you to drop me a line. As your mortgage advisor, my job does not end when your mortgage closes. I’m here to answer your questions whenever you need me.

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