August 2007

The following is a ghost review.

The Retention Department – The nation’s first (turn-key client retention service) company whereby individual loan officers, branch mangers and mortgage company owners can now have their very own outsourced retention unit without the high cost and liability.

What’s more irritating than reaching out to your past clients, engaging them in casual conversation and finding out they recently refinanced or obtained a new loan from ANOTHER loan officer? Can you believe they didn’t call you? Or perhaps you fall into the “I don’t, but should and one day will, market to my database of past clients” group.

There’s no better time than today to start thinking about and selecting your best post-closing marketing and client retention options. Forget about “cool” newsletters, greeting and birthday cards and focus on which product/service will bring you the BIGGEST ROI (Return on Investment). It’s time to begin putting your clients’ mortgage “under management” – and The Retention Department will do it all for you so you can concentrate on your job – originating and closing loans, not marketing.

With dozens of “How To” ideas and seminars available to today’s loan originator, company founder and CEO, Brandon Gompers, created the turn-key platform that does all the work for you – no more thinking about what or when to implement on your own. “LOs have their own processor. Why not have your own retention department?” says Gompers.

The Retention Department, positioning itself to be the next value-add service like Loan Toolbox and Mortgage Market Guide, enables you to go head-to-head with the retention departments of those large loan servicing companies that are presently stealing your past clients away. The weapon of choice is the RateWatch Report and Retention Department has the automated production and mail fulfillment process down pat.

Tiki Tsakiris of Pacific Bay Financial was recently quoted as saying, “I really do think your platform is genius”.

Pricing options start at a mere $.99 and it’s no wonder originators, managers and owners are flocking to retain The Retention Department.

Watching the free online demo with audio is the best way to see the system in action.

I can only assume that the PR department must think it’s a bad idea. But I’ve never understood why MBA and NAMB have been missing in action when it comes to blogging. They have the talent to do so. MBA even tinkered with a blog all the way back in 2005. I don’t get it. They want to be the voice of the mortgage industry, yet they are strangely silent.

Meanwhile, the most common Google query that leads a visitor to my blog is the term “mortgage industry”. I don’t know if it will last, but for the first time that I know of, I’m now listed above MBA for this term. Me, some guy with a blog. That’s crazy. Were MBA should really take note is that the M.L. Implode-O-Meter is has climbed onto the first page and will likely pass us all.

In an time where the industry is taken such a beating, MBA and NAMB can no longer ignore the pajama media. They need to adopt Web 2.0 today before the negative voices of bubble bloggers drown them out.

Here’s some other funny stuff from RE.net

How are we paying off our subprime mortgages?

The day, the subprime died

Underwriting guideline changes

del.icio.us powers quite a bit of the Mariah Mortgage Network. I thought about explaining how, but I figured I’d let you all explore a bit and see if you can figure it out for yourself.