Can Web 2.0 Improve Mortgage Lead Generation?

by Paul on August 9, 2007

Internet lead generation generally has a real shrill ring in most loan officers, brokers, and bankers ears. Most of this reputation is diserved. But, is there a better way?

A post at Lead Critic may be interesting to you if you are a Web 2.0 junky and you have always thought there was a better way to generate Internet leads. Or, perhaps you already do if your blog, but wonder if the model could be scaled.

Is there yet another new lead provider on the horizon? Is there really a better way to generate mortgage leads? Maybe the Web 2.0 way? Lead Critic explores what a new mortgage lead generation business plan might look like. Would you buy into this model?

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{ 3 comments… read them below or add one }

1 David Porter 08.09.07 at 4:38 pm

Short and sweet answer…NO!

2 Diwakar 08.13.07 at 11:06 am

Telemarketing is much better than internet leads. As, internet companies themselves sell leads to 4 parties. Whereas in telemarketing leads, you can get better response as the prospect is aware of the company and there is always a communication bond between the customer and company. Which is not there in case of internet leads. This effects the conversion of leads. As the customer waits for more options.

Regards
Derek Phil

http://www.markworld.us
http://www.markworldleads.com
http://www.seowaves.com
http://www.mytourtravel.com
E: derekphil@markworldleads.com

3 Bill Rice 08.24.07 at 9:25 am

David,

I love debate with no argument or support :)

You win. Everyone one of you Realtors and Mortgage Brokers cancel your Plaxo, LinkedIN, Facebook, Blogger, and for good measure your Internet service and accounts.

BTW, David do you generate any leads or business from your blog?

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