Web 2.0 is usually defined as a new version of the world wide web where platforms are utilized that promote user generated content. The comments section of this blog is one example. You Tube, Facebook, and MySpace quite famously personify web 2.0.
When it comes to real estate, a prime example of web 2.0, or in this case Real Estate 2.0, is Zillow. Poke around Zillow’s web site and you’ll see discussion forums, wikis, user contributed data on properties, and even a blog of their own. Zillow wants to enter the mortgage space, and they may end up representing mortgage 2.0 as well as they do real estate 2.0. If they act fast enough, they could even shape the definition of Mortgage 2.0. Because up until now, it largely doesn’t exist.
One early example comes from Smart Hippo. They’ve taken the rate shopping model and added a layer of user generated content by allowing visitors to compare qualified offers based on similar credit and income profiles. They also offer a rating system for how well a lender follows through on a promise.
I really like this idea, but a big hurdle for any Mortgage 2.0 site is that borrowers represent a very weak community. A social network of potential borrowers is limited because the vast majority of participants have no long term commitment to contributing to the community. People are only interested in mortgages when they want to buy a new home, or refinance an existing one. There’s always going to be a high level of transience in such a network. Because of the volatile nature of mortgage rates, this transience may not be that much of a problem (old data is not all that relevant when it comes to the market). However, the community will only ever be as strong as the participants contributing to the network at any particular time.
Individual bloggers have taken up blogging to communicate with potential clients. But blogging, in itself, is just a distribution platform. The “2.0″ in blogging comes when readers start to comment. That really doesn’t happen on most mortgage blogs. Some mortgage bloggers even go so far as to ban comments. I see individual originators who use web 2.0 tools, but not a true Mortgage 2.0 solution.
I think Smart Hippo is a great step towards bringing transparency to the mortgage industry. I also think blogs are one of the absolute best ways for loan originators to market to clients. But in my mind, neither are Mortgage 2.0. I had my own idea, (Part 1 & Part 2) for a 2.0 community, but it would suffer from the same issue that limits Smart Hippo. I’m not sure web 2.0 is appropriate for our industry.
This might come off as mortgage geek rambling, but I’d be interested as to what other’s think. What’s a good example of a Mortgage 2.0 company? How would you do it?
Mortgage Industry Professionals. Like what you see?
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