From the monthly archives:

February 2008

There is no Mortgage 2.0

by Todd Carpenter on February 27, 2008

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Web 2.0 is usually defined as a new version of the world wide web where platforms are utilized that promote user generated content. The comments section of this blog is one example. You Tube, Facebook, and MySpace quite famously personify web 2.0.

When it comes to real estate, a prime example of web 2.0, or in this case Real Estate 2.0, is Zillow. Poke around Zillow’s web site and you’ll see discussion forums, wikis, user contributed data on properties, and even a blog of their own. Zillow wants to enter the mortgage space, and they may end up representing mortgage 2.0 as well as they do real estate 2.0. If they act fast enough, they could even shape the definition of Mortgage 2.0. Because up until now, it largely doesn’t exist.

One early example comes from Smart Hippo. They’ve taken the rate shopping model and added a layer of user generated content by allowing visitors to compare qualified offers based on similar credit and income profiles. They also offer a rating system for how well a lender follows through on a promise.

I really like this idea, but a big hurdle for any Mortgage 2.0 site is that borrowers represent a very weak community. A social network of potential borrowers is limited because the vast majority of participants have no long term commitment to contributing to the community. People are only interested in mortgages when they want to buy a new home, or refinance an existing one. There’s always going to be a high level of transience in such a network. Because of the volatile nature of mortgage rates, this transience may not be that much of a problem (old data is not all that relevant when it comes to the market). However, the community will only ever be as strong as the participants contributing to the network at any particular time.

Individual bloggers have taken up blogging to communicate with potential clients. But blogging, in itself, is just a distribution platform. The “2.0″ in blogging comes when readers start to comment. That really doesn’t happen on most mortgage blogs. Some mortgage bloggers even go so far as to ban comments. I see individual originators who use web 2.0 tools, but not a true Mortgage 2.0 solution.

I think Smart Hippo is a great step towards bringing transparency to the mortgage industry. I also think blogs are one of the absolute best ways for loan originators to market to clients. But in my mind, neither are Mortgage 2.0. I had my own idea, (Part 1 & Part 2) for a 2.0 community, but it would suffer from the same issue that limits Smart Hippo. I’m not sure web 2.0 is appropriate for our industry.

This might come off as mortgage geek rambling, but I’d be interested as to what other’s think. What’s a good example of a Mortgage 2.0 company? How would you do it?

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Kristen Kelly joins lenderama

by Todd Carpenter on February 27, 2008

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I love Kristen’s title at Building Champions; Coach. In one way or another, Coach is the type of leader I’m always looking for when recruiting contributors to lenderama. Some do it by sharing their experience, for Kristen it’s her primary job.kkelly.jpg

Kristen has a solid mortgage background and an experienced adviser. lenderama is quickly becoming a mecca for career development in the mortgage industry and Kristen is another solid piece to the puzzle. Please welcome her to lenderama.

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This is a question I’ve got to ask the lending community.

by Diane Cipa on February 27, 2008

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When did you all decide it was OKAY to send a notary signing agent to the borrower in lieu of a mortgage originator?

Take a lesson from the title world. It ain’t a good idea.

These so-called “RESPA signings” fly under the radar of licensing and regulators and outside of the normal scope of reps and warranties.

It’s the fast track to cheapening the role of mortgage professionals in the name of economic rationality.

In the title biz, it facilitated entree of remote companies into local markets and disintermediated lots of independent agents. Substitute mortgage brokers and you see what I mean.

Large agents got the brilliant idea that they could save money by firing their closing staff and using NSAs. Substitute mortgage originator and you see what I mean.

Consumers in a closing or mortgage application situation expect a professional who can answer questions and who has significant knowledge.

Now, I know that there are a relatively small percentage of NSAs who have experience and knowledge. I argue that they should decide what business they are in and embrace it. You want to work in the title business? Get a license. You want to work in the mortgage business? Get a license. Step up to the freakin plate like the rest of us.

Sending a body with a notary seal to the door of a consumer is a cheap substitute for a qualified professional.

Real estate agents should keep their eye on this trend as I predict you are next.

Notaries are the human facilitators of commodity style providers. They are inexpensive and they are numerous. It’s the kind of competition you don’t expect. Eyes open.

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Attitude is Everything

by Lisa Schreiber on February 26, 2008

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As my business has grown and I am working more often with my marketing partners at Koi Marketing Group, I am listening to some very talented people who are either totally frustrated with todays environment and looking for a better direction or meeting some truly awesome people with a real vision for new opportunity.

What separates the two groups has very little to do with talent or experience, in fact some of the people I am talking to have been successful in our business quite a long time. What separates them is their attitude!

Confession here, as my company was one of those lost in the mortgage industry bust, I have been up and down in my own attitudes certainly! But what always amazes me is whenever I am struggling I seem to see or hear something that brings me back. This morning it was a young guy who wrote a book called Scratch Beginnings. I’ll give you the link to the Amazon book review . I haven’t read it yet so I can’t express how it affected me, but what did affect me was his interview that spoke about not being a victim and how you take what you have been given and basically make the most of it.

I see our current challenges just in that way. We can surely say there are victims in our current mortgage chaos, consumers, industry employees displaced, current industry employees struggling in a new environment that they don’t yet know what to do with, investors, etc…but without a review of our own ability to deal, we have no chance to succeed.

Check out the book and let me know if it has any validity to motivate. I’d be interested to hear what you have found that helps get you focused and motivated. Happy Tuesday! I know mine will be worthwhile…

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New Bankruptcy Laws and Alt-A Loans: Does Anyone Know….

by Gina Gardner on February 26, 2008

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Hello, I was working on a couple of assignments pertaining to bankruptcy filings and researching the new guidelines when I came across something potentially very scary.

One action that can prevent someone from being eligible to file for Chapter 7 bankruptcy protection is “lying to creditors about income or assets on an application.” Does this mean that borrowers, especially the walking wounded subprime ones, could be denied relief because their loan applications will almost certainly not reflect their real incomes?!

If true, the implications are scary. Even if the lender in question (a secured creditor, after all) didn’t raise the issue, could a different, perhaps unsecured creditor–retaining the right to continue pursuit of arrearages? If so we haven’t even begun to smell the stink these loans are going to cause — and fresh air may be a long time coming…

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