Hey, what’s going on in Lenderamaland? Wake up!
Ok, now that I have your attention. Let me tell you what the call capture companies don’t want you to know.
You know how call capture works; you’re assigned an 800# that is owned by the call capture company and you pay a monthly fee plus a per-minute fee […]
Entries Tagged as 'Marketing'
Call Capture’s Dirty Little Secret
May 14th, 2008 · 3 Comments
Tags: Marketing
I’ll be everywhere tomorrow
May 7th, 2008 · 1 Comment
Can’t get enough of me? I know the feeling. Tomorrow, I’ll be all over the web. Here’s a rundown.
Just for fun, I’ll be guest posting on The Real Estate Weenie. Teresa Boardman’s blog of mass destruction, cleverly designed as a hot dog stand.
12:30 Eastern. Andy Kaufman asked me to call into Zebra Talk […]
Mash This Button…
May 5th, 2008 · 5 Comments
Lately I’ve been chatting with quite a few loan officers. In the last 10 days, I spoke with someone who was so desperate, he offered me 50% of his closings for the next 6 months if I could help him close more; and I also spoke with a loan officer who closed […]
Tags: Marketing · Mortgage_Leads · Uncategorized · career developement · training
Leads360 and NYLX partner to enable originators to contact leads and offer loan pricing in real-time
May 1st, 2008 · No Comments
Yes, this is a press release. Leads 360 is a longstanding sponsor of lenderama, so I’m giving them a little PR. I’m nice like that.
Research indicates that providing pricing to prospects upon first contact dramatically increases odds of success
Los Angeles, CA, May 1, 2008 — Leads360 Incorporated, the market leader in lead management software, and […]
Tags: Marketing
Conflict Between Referral Sources: Help!
April 23rd, 2008 · 10 Comments
Real estate and mortgage, especially in niches or in smaller towns can get really entangled — almost incestuous at times. We all know each other, we refer back and forth, and sometimes it seems like there are too many professionals at too small a trough. Most real estate agents know that LOs need to work […]
Tags: Marketing
Great post on loan locking advice
April 22nd, 2008 · 4 Comments
If there was ever a model for how to build your reputation as an expert on mortgage origination through the power of blogging, one only needs to take a look at Dan Green’s The Mortgage’s Report.
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Tags: Marketing · Mortgage Market Update
WaMu Moves On: Why Driving Brokers Out Is Not the Answer
April 10th, 2008 · 6 Comments
While some of the biggest retail mortgage lenders shutting down their wholesale lending departments claim it’s a sound strategy for reducing loan fraud, I have to question their motives. B of A, WaMu, IndyMac, and others may accomplish a couple of less-than-altruistic goals — first, deflecting the blame for the mortgage mayhem and the brunt […]
Tags: Inman · Marketing · for consumers
