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Entries Tagged as 'Marketing'

Zillow’s new mortgage rates charts are slick, but are they usefull?

June 5th, 2008 · 5 Comments

zillows-new-mortgage-rates-charts-are-slick-but-are-they-usefull
zillows-new-mortgage-rates-charts-are-slick-but-are-they-usefull

I’ve always loved this commercial.

It must be ten years old, and I’ve been using the term “flaming logo” ever since. To me, a flaming logo is something that looks really cool, but once the shine wears off, turns out to be less than useful. I’m willing to be persuaded otherwise, but my first reaction to […]

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Tags: Inman · Marketing

Just wanted to let you know I am a reformed anti-tagite.

June 4th, 2008 · No Comments

just-wanted-to-let-you-know-i-am-a-reformed-anti-tagite
just-wanted-to-let-you-know-i-am-a-reformed-anti-tagite

I have resisted tagging blog posts because, frankly, I felt like it was extra work and I just wanted to write and post.  I knew my posts were getting good Google coverage because there just wasn’t much out there in the blogosphere to compete with in the title insurance world.
That’s changed.
PLUS, I now have the […]

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Tags: Marketing · Strategic Bloggers · training

New Rule: Your Blog MUST Contain a Contact Us Page and Link

June 4th, 2008 · 7 Comments

Over time I’ve come to follow quite a few real estate, tech and marketing blogs (my google reader RSS feed) These blogs are consistently informative, have very intelligent authors and many have very large audiences. Many times I have the need to reach out to these bloggers big and small and send them a […]

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Tags: Marketing

Blogging For Nonbloggers: Where To Start (If At All)

June 2nd, 2008 · 7 Comments

Some time ago, Todd graciously contributed to my Loan Officer Survival Guide.  I asked him to write the ‘how to’s’ on starting a blog, a topic he’s well qualified to write on since he seemingly starts a PR4 (or above) blog once every 12 hours.  Later, I got on Jonathan Dalton a little bit for […]

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Tags: Marketing · training

The Best Way to Track Blog Conversations

May 29th, 2008 · 2 Comments

the-best-way-to-track-blog-conversations
the-best-way-to-track-blog-conversations

If you read blogs, you probably engage in blog conversations by commenting. There are three ways that I know of to stay up with Internet conversations. First, you can revisit the website, which is cumbersome, of course. Next, you can usually click a box that allows you to subscribe to the thread. The major downside […]

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Tags: Marketing

Want advice about your mortgage website? Ask CoralSnake

May 26th, 2008 · 2 Comments

want-advice-about-your-mortgage-website-ask-coralsnake
want-advice-about-your-mortgage-website-ask-coralsnake

I literally “Loughed Out Loud” when I saw this. This is what sometimes happens when you solicit advice on an open forum. I rarely contribute to Broker Outpost, but I do still read it from time to time. I’ve found CoralSnake to be one of my favorites.
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Tags: Marketing

What Good Is Tenure?

May 22nd, 2008 · 7 Comments

I got a message the other day from a mortgage broker that passed on my e-book.  Despite having heard good things about it–she said that she was passing, on the grounds that it didn’t have 100% new information–and she’s been in the business almost 20 years.  Whatever that means. 
There are probably plenty of good […]

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Tags: Marketing · training