fsbo leads

 We’ve been hard at work preparing the video series of FSBO marketing instruction. Some of you may be asking yourself why we are going through so much effort and giving away so much information? (These video’s are jam packed with usable strategies) Of course we’re launching a new product, and we want to generate excitement. However, it’s rare to see a trainer give awway much more than:

“You have to WANT to be successful…Do you want it?” Haha… Ok, maybe I’m exaggerating a bit there, but not by much! The reason we’ve put so much time and effort into these video’s is because tehy WORK. FSBO marketing is such a hot ticket right now. One of my students just sent me an email begging for help because he generated more than 70 inbound leads from one of my campaigns last week… Think about it, how much money would you spend to generate 70 leads, of people who have contacted YOU?

Other than the cost of my site, this loan officer spent exactly $0 to generate. So far, he’s converting about 1 in 10 - 1 in 11… Not bad for free leads! (Psst… We’re doing a case study on him in 1 - 2 weeks to prove he is real since some of you may think it’s a fabrication. Haha)

My point? That if you’re hurting for business, and you’re wondering where your pipeline went, then maybe it’s time for you to give the FSBO market some attention? It’s a great resource as you can identify both the sellers who need financing, as well as the potential buyers inquiring about the property who also may need your services. Talk about a quick way to build your database!

Anyhow, if you need some instruction on how to set up your own lead generating campiagn, check out our latest video series at www.fsboleadportal.com/blog  (I’d place the video’s here, but I don’t want to hog all Todd’s bandwidth!!)  

 Here’s what we have so far:

- What you should know about FSBO Marketing

- The FSBO Secret

- How I earned 100k Working with FSBO’s

- What the FSBO Lead Portal can do for you  (JUST RELEASED TODAY)

www.fsboleadportal.com/blog

This weeks training video covers a step by step marketing plan (Nothing held back) I personally used to earn over 100k working with FSBO’s.  One of the unusual aspects of FSBO marketing is the market is easier to tap into in a down market, making this an ideal source of leads for both loan officer’s and real estate professionals.

Sure, you still have your typical cherry picking that needs to take place (screen for credit issue’s and the like), but if you’re serious about increasing the size of your paycheck, this is a market that you should give serious consideration. Here’s how I did it: www.fsboleadportal.com/blog - Enjoy the video!

 CW - www.loanofficermarketinglab.com

It is finally here…

Our new video training series for those targeting the FSBO market as a source of fresh leads. We will release the videos at a rate of 2 - 3 per week. No strings attached to watch them either! Simply click on the link, press play, and you’re ready to see the curtains pulled back on a marketing niche that few have conquered… Once you have the proper elements in place, the FSBO niche can offer a steady supply of qualified, motivated, leads.

You can enjoy the first video in the series here: http://www.fsboleadportal.com/fsboleadportalintro/

Enjoy!

Chad Weber - www.loanofficermarketinglab.com

Have you been searching for a new source of leads? In today’s market, when truly qualified prospects seem to be few and far between, you need every reliable source you can get right? Enter the FSBO…

You may have mixed feelings about marketing to FSBO’s for no other reason than most loan officers and real estate agents seem to run into major difficulties. (Despite the fact that this niche seems like the perfect source of endless, and superbly qualified leads)

1 - I call, but I’m always told “I’m not interested”

2 - When I reach the FSBO, I’m told 10 other lenders or real estate agents have already called

3 - The FSBO accepts my help, but offers nothing in return

Any of these complaints sound familiar? The good news is that you don’t have to keep spinning your wheels! These objections are often the symptom of someone using the wrong approach for their market. We are about to show you why you run into these challenges, and better yet, what you can do about it!

Let’s get started.

1 - You sound like…

The most common approach is to solicit the FSBO seller’s business through a phone call. Unfortunately for you, everyone and their friend seems to have decided on this approach as well. This means that by the time you call, the prospect is likely already frustrated and wants nothing to do with you.

So does this mean that you’re doomed to failure? Of course not. See, when picking up the phone to place your prospecting call, you must first give some thought as to how the FSBO will perceive you.

If you make the same offer as everyone else, then why should the FSBO seller treat you any different than everyone else? On a more subtle note, you should also consider the fact that most real estate agents and loan officers that have reached the prospect before you have made a lot of claims without offering anything to build their credibility, or to mask that notorious affliction known as “commission breath.”

That’s right… Most consumers can tell when a sales call has not been well prepared, or when they are being sold to without a solid foundation of trust established. Why not offer the FSBO valuable articles, tools, or even mutually beneficial marketing plans before you start the selling?

Please notice that I said “mutually beneficial” marketing plans. Too many lenders and real estate agents are ready to start working hard to prove themselves to the FSBO without first gaining any sort of commitment. This often leads to a whole lot of work, and a seller that may be taking advantage of your time and energy with no intention to offer a thing in return. What happens then? Burn-out. You can only spin your wheels so much before you suffer from burnout, and then write the campaign off as a failure.

So how exactly can you balance your sales and marketing efforts so that everyone wins?  Part 2 of this article will cover this in more detail. Stay tuned.

You may also register to receive all of our FSBO marketing articles and tips at http://www.fsboleadportal.com - The launch is coming!

Chad Weber - www.loanofficermarketinglab.com