Posts tagged as:

loan officer marketing

It’s Finally Here…

by Chad Weber on April 2, 2008

 We’ve been hard at work preparing the video series of FSBO marketing instruction. Some of you may be asking yourself why we are going through so much effort and giving away so much information? (These video’s are jam packed with usable strategies) Of course we’re launching a new product, and we want to generate excitement. However, it’s rare to see a trainer give awway much more than:

“You have to WANT to be successful…Do you want it?” Haha… Ok, maybe I’m exaggerating a bit there, but not by much! The reason we’ve put so much time and effort into these video’s is because tehy WORK. FSBO marketing is such a hot ticket right now. One of my students just sent me an email begging for help because he generated more than 70 inbound leads from one of my campaigns last week… Think about it, how much money would you spend to generate 70 leads, of people who have contacted YOU?

Other than the cost of my site, this loan officer spent exactly $0 to generate. So far, he’s converting about 1 in 10 - 1 in 11… Not bad for free leads! (Psst… We’re doing a case study on him in 1 - 2 weeks to prove he is real since some of you may think it’s a fabrication. Haha)

My point? That if you’re hurting for business, and you’re wondering where your pipeline went, then maybe it’s time for you to give the FSBO market some attention? It’s a great resource as you can identify both the sellers who need financing, as well as the potential buyers inquiring about the property who also may need your services. Talk about a quick way to build your database!

Anyhow, if you need some instruction on how to set up your own lead generating campiagn, check out our latest video series at www.fsboleadportal.com/blog  (I’d place the video’s here, but I don’t want to hog all Todd’s bandwidth!!) :)  

 Here’s what we have so far:

- What you should know about FSBO Marketing

- The FSBO Secret

- How I earned 100k Working with FSBO’s

- What the FSBO Lead Portal can do for you  (JUST RELEASED TODAY)

www.fsboleadportal.com/blog

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Your Last Chance

by Chad Weber on March 7, 2008

Hello there! Today is Friday, and I’m certainly looking forward to the weekend. It’s not the weekend just yet though. I have a lot of work that needs to get done, and I’m reviewing my goals for the day before I dive in.

Today is the 1 and only March 7, 2008 I will ever have. I have 1 opportunity to make it a great day. If I squander the day while mentally rationalizing that “I will make it up on Monday” then I’ve already set myself up to fail, as Monday would then be more about playing catch-up then making great things happen.

I’ve seen a lot of lenders fail for no other reason than they simply did not take the initiative to make great things happen. Each day, there should be at least 1 activity on your schedule that makes you a bit uncomfortable. What does this mean?

You’ve likely heard me speak about “stepping outside your comfort zone” before. Most sales courses and trainers speak about this. But how about we stop listening to this advice and do something about it? When training on a regular basis it has become easy for me to fall into a rut, and focus on other individuals difficulties while ignoring my own.

When I founded the Loan Officer Marketing Lab, this is exactly what happened in the beginning. Things started off with a huge boom, but the day to day activities began to dominate my daily schedule. While I was preaching to others to “go make things happen” and then showing them how to do it, I was spending 90% of my days on low payoff activities.

After things slowed down a bit, I had to take a step back, and view my business with a critical eye. See it’s easy to give excuses. Mine were: “But if I don’t get this done, then no one else will” or “I don’t have time for sales calls…” These excuses made sense to me as I looked at my business from my own personal perspective.

But when I stepped outside my business, and shut out the knee-jerk excuses and explanations, my task was crystal clear. I had to stop with the excuses, and take action. As we know, any new action takes a while to internalize. It’s not a habit yet, so it needs to be done a consistent basis until it is.

This meant that once each day, I had to do something that was great for my business. Make phone calls, speak to prospects, and contact my database… All that “boring” and unpleasant “stuff” that no one gets excited about. Sure, it may seem boring and unpleasant, but the payoff was golden.

Business flourished and grew to the point that we had to expand the site. The same applies to any business. Any time you make a concerted effort to contact potential customers on a day to day basis, you will grow. The odds are in your favor, even if things seem slow and methodical at first. Success is built 1 day at a time, we already know this.

But it’s time to take action, to do something, and to do something every single day that makes you feel proud that you’re not just an ordinary loan officer. You’re better because of your resolve to grow your career.

This is your 1 and only Friday March 7, 2008… What will you do with it?

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Loan Officers: How Will you Survive?

by Chad Weber on February 22, 2008

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Everywhere you look there is news about the hard times  facing the mortgage industry. Some weeks it’s rising interest rates, other weeks all you hear about is dropping house values. No matter how you slice it, you can no longer just “ride the waves.” (Yes, I realize this is not news to you…)

Does this mean you have to sit back and just take it? Of course not. There are plenty of strategies that can help you assure a steady flow of closings each and every month. All you have to do is take that first step and commit yourself to moving forward.

There are dozens of possible niche and vertical markets you can choose to target. First you must decide to take action. Many loan officers have such a fear of failure that they are operating in what I like to call “safety mode.”

The irony of this situation is that success and growth rarely if ever come from a person who is just playing it safe. Imagine your career as a football game. If 1 team simply focuses all their efforts on not letting the other side score, what are their chances of winning?

At some point you need to score some points right? Often, this will require you to put yourself out there, or to take a leap of faith. You will most likely need to spend some money, (When money is in short supply, this may take some self convincing on your part) and also spend plenty of time planning.

But what if it doesn’t work? “What will I do if I don’t make any money? How do I know what marketing system to buy? Where should I get my leads?” These are all common questions, but not the first questions you should be asking yourself.

The first question should be: “What will happen if I don’t take action right now? While there is always a chance your marketing plan will fail to produce the results you want, there is a 100% chance of failure if you sit around and worry, and ultimately do nothing.

Action is the key to success, even if it’s not the best possible action. As you move forward, you will have the opportunity to learn, tweak, and grow. Experience is a great teacher, but unfortunately, most loan officers are not showing up for class.

My own personal business did not grow until I decided to step outside my comfort zone. This meant spending money even though I was very low on funds at the time, and participating in marketing and sales activities that made me feel a bit uncomfortable in the beginning.

See, up until this point I played a lot of the “what if” game as well. What if this happens, or what if that happens? I felt I was saving my income by avoiding potential failure and doing anything that made me feel uncomfortable.

However, as I look back on my career now, I see that all I did was delay my success. Lack of action or lack of a proactive approach to sales and marketing will almost guarantee a mediocre career.

There are too many talented loan officers who are unhappy with their results.  Invest in yourself and step outside that comfort zone. This doesn’t mean throwing caution to the wind; but it does mean being proactive in all areas. (Not just the areas that are easy and low risk) Phone calls, personal sales, face to face networking… These activities all contain the potential for failure or rejection. However, each of these activities also holds the potential to revitalize your career, and help you to grow. You will be a better loan officer because of it!

Chad Weber - www.loanofficermarketinglab.com

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So You Want More Leads Huh?

by Chad Weber on February 20, 2008

Is there anyone out there in loan officer land who does not want to generate more leads? Or maybe you have more than enough leads flowing in, but you would like to see something a bit higher on the quality scale.

Don’t miss our fast approaching teleseminar series “Get Leads Now.” We typically limit our sessions to just 100 participants, so please register now by clicking:

http://loanofficermarketinglab.com/blog/events-and-recordings/

Scroll down just a tad after clicking, and you’ll see the registration form. I look forward to seeing you on the call, and don’t forget these events are interactive, so you’re welcome to submit any questions you may have. There’s never a guarantee we’ll get to all of them, but we’ll sure try!

Chad Weber  - www.loanofficermarketinglab.com

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What are you Afraid Of?

by Chad Weber on February 14, 2008

Hello there!

I’m absolutely stunned to be looking at my calendar and reading the date of February 14, 2008. Yes, the days do fly by don’t they? For this very reason, I cannot think of a better topic for today’s post than: What are you Afraid Of?

Sounds ominous doesn’t it? As your career marches on, you may have noticed that a week just doesn’t seem to last as long as it used to. There is just not enough time available in the day it seems.

As your days become more full, it becomes more and more critical that you are filling each day with important activities that leverage your time, and land you new business.  Listen to the audio clip below as we discuss some of the activities that many loan officers avoid doing, that may be sabotaging their success. Are you guilty of this too? Find out in today’s audio…   (NOTE: This audio clip is the first of our new 5 Minute Mortgage Marketing Solution series. You can register at www.loanofficermarketinglab.comto be notified of our latest audio clips and newsletters) Ok guys, don’t be “afraid” click and listen now! (Couldn’t resist the corny pun)

http://loanofficermarketinglab.com/blog/events-and-recordings/  

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