Real estate and mortgage, especially in niches or in smaller towns can get really entangled — almost incestuous at times. We all know each other, we refer back and forth, and sometimes it seems like there are too many professionals at too small a trough. Most real estate agents know that LOs need to work with several agents if they want to stay alive but sometimes this causes conflict.
So what do you do when two good sources of business fight and want you to take sides? Has anyone co-marketed with one Realtor and had another one object? In this case we have two neighborhood web sites — one put up by me and one put up afterwards by an agent (I’ll call him Rick) who works with my LO husband Jeff. Jeff advertises on Rick’s site and pays for that. Another agent who also lives in the neighborhood and refers to Jeff (I’ll call her Beth) advertises on my site and pays for it. My site has a page with pictures and brief descriptions of every listing in the area and links to the agents’ pages. Everyone gets equal exposure for free. Ricks site only has his own listings. My page has a heading stating that it is sponsored by Jeff and Beth. Rick is throwing a fit and demanding that I take the whole page down. Jeff is trying to stay out of it and I’m trying to resolve it amicably. Beth thinks it’s funny….HELP!
Mortgage Industry Professionals. Like what you see?
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