This post is WAY off topic (for me) - sorry. I think it’s important though.
I spend a great deal of my time writing, emailing, calling, and meeting Loan Originators all over the country in an effort to grow my business.
My message is pretty simple - my organization helps turn credit challenged prospects into a future pipeline of borrowers for Loan Officers.
As I go into more detail, I touch on the fact that most of the people that contact my organization are looking for assistance in preparing themselves to qualify for a mortgage.
So, here I am. Someone who VERY regularly encounters consumers looking to qualify for a mortgage. Many are referred to us from professionals in other industries. We like to refer those consumers to Loan Originators we know and trust.
With that said, I can count on one hand the number of Loan Originators who have begun to market to me as a result of being contacted by me or reading an article or blog post of mine.
Why aren’t you?
I think I’m a pretty good potential referral source for Loan Originators (in all 50 states).
My contact info is probably too available: Friend Me. Follow Me. (let’s connect!)
The point isn’t that you should be marketing to me (perhaps I’ll regret this post). Instead, have you really looked at the potential referral sources you have access to? Have you looked beyond Realtors and Financial Planners?
Once you’ve targeted a referral source, are you keeping yourself in front of that referral source and building a relationship with them?
This is something I need to work on in my own business…
Mortgage Industry Professionals. Like what you see?
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